We want to inspire you

to enjoy

the power of healthy food.



Learn how to avoid hidden sugar




Most people today know that soft drinks, white bread and pasta and chips are not healthy. Quick carbohydrates such as white, refined sugar is making your body older, stiff, bloated, wrinkled and fat!


Experts and interest groups such as the World Health Organization are worried about the amount of sugar eaten today. They recommend that you have no more than five percent of your daily calorie from sugar. That is about six to nine teaspoons (this equals 24 to 36 grams) of the sweet stuff per day.


You should also read: 'The future for healthy food in Dubai is now!'


However, when trying to figure out how much sugar is actually in your food, you might be in for a bit of a challenge. Most people are sugar overeaters but don't realize it. The reason is that lots and lots of processed store bought food contain huge amounts of sugar, far more than you would ever believe. Even savory food may contain lots of hidden sugar.


Sugar is a cheap ingredient that will add volume to the products, far cheaper than many fresh ingredients. Lost of sugar equals cheap production costs!



To give you an example:

Most ready-made pasta sauces have between 1,5 to 3 teaspoons (this equals to 6 and 12 grams) of sugar per half-cup serving - the same amount you’d get from a chocolate chip cookie.



Looking at nutritional information

Many of the nutritional information labels you find on food in Dubai, do not distinguish between natural and added sugar. They only list the ‘total sugar grams’ line. Unclear nutritional information labels give you no information about what carbohydrates come from the natural ingredients (e.g. if it contains fruit) and what is added, basically. For these products, only the list of ingredients will reveal information about added sugar. But here you might be in for a bit of a surprise!


Food manufacturers use more than 56 names for sugar – some sounding more scientific than others. In the end, they all mean, "sugar." Keep this list in mind next time you do your grocery shopping and want to avoid hidden sugar in the processed food you buy.


56 names for - SUGAR!

Agave Nectar

Barbados Sugar

Barley Malt

Beet Sugar

Blackstrap Molasses

Brown Sugar

Buttered Syrup

Cane Sugar

Cane Sugar Crystals


Carob Syrup

Castor Sugar

Confectioner's Sugar

Corn Syrup

Corn Syrup Solid

Crystaline Fructose

Demerara Sugar

Date Sugar



Diastatic Malt


Ethyl Maltol

Evaporated Cane Juice

Florida Crystals


Fruit Juice

Fruit Juice Concentrate



Glucose solid

Golden Sugar

Golden Syrup

Grape Sugar

High-Fructose Corn Syrup


Icing Sugar

Invert Sugar


Malt Syrup



Maple Syrup


Muscovado syrup

Organic Raw Sugar


Raw Sugar

Refiners' Syrup

Rice Syrup

Sorghum Syrup




Turbinado Sugar

Yellow Sugar

Source: M.D. R. Lustig at the 2014 James Beard Foundation Food Conference




Sign up



to know about healthy food in Dubai

* indicates required


* indicates required



Did you know?

Your body rely on you to get vital nutrients from the food you eat. Your body takes care of millions of biological processes every day. Each process depends on certain components and building blocks - which you can only get from fresh, nutritious food, prepared in the right way.


Processed and industrialised prepared food does not give your body what it needs. It is not real food - it cannot give your body fuel to the millions of vital processes to function optimally. Poor quality food does not feed your body well - it only fills your stomach!