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A juice is a juice - or what?

Green juice with kale, lemon ,and t

Juicing has become a big thing in Dubai. Juice bars and home delivery services offer fresh pressed juices. Supermarkets offer packed options with longer shelf life. Is there really a difference?


My Healthy DXB set out to learn more about juicing. We met with John Katsoudas from the Dubai founded juice company Essentially to get some insights on the nutritional side of juicing.


John explains: 'Fresh juice gives you an opportunity to get more fruits and vegetables. Juicing opens up an opportunity to an extremely efficient way of giving your body what it needs. Fresh juice delivers the nutrients to the cells in your body in only a few minutes. Since your body does not have to digest the juice as with normal food, it only takes 20 minutes for your body to gain what it need from the juice. In that time the vitamins, minerals, enzymes, and lots of other phytochemicals (the common term for these compounds is micronutrients), will be absorbed in your body'.


'Production methods and storage has a crucial impact on the quality of juice.

There are some important things you have to be aware of when deciding on which juice to buy or make:

- Fresh organic products have the most micronutrients. They will make the best juice with the most nutrients and the least chemicals left from growth.

- Micronutrients in fruits and vegetables, namely vitamins and enzymes are quite sensitive to how the juice is made. When exposed to air, heat and sometimes cold, they begin to degrade.

- Sweet fruits and vegetables like watermelon, apples, pears and carrots are high in natural sugar. When you juice them, you add lots of natural sugar and fructose to your diet. If you are concerned about your weight, this may be over the top.

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If you make your juice at home, drink it within 15 minutes for an optimal result. From that point onwards the enzymes start degrading. The degradation is particular profound if you use a standard rolling-blade juicer that exposes the juice to lots of air.


Juices you can find in the supermarket with a long shelf life is most likely pasteurized, meaning heated to prevent it from expiring. Unfortunately, this also destroys the nutrients in the juice leaving it without much nutritional value, but with lots of empty carbohydrates'.

The juices from Essentially are cold pressed, made from a wide range of local, organic, seasonal fruits and vegetables. The Essentially juices are made using a customized hydraulic slow press juicer, which keeps much of the air out of the process and keeps many of the nutrients and flavors intact. The Essential juices have a shelf life of 3 days from production – without preservatives or heating. To make sure you get the juices completely fresh, they offer a home delivery service.


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Freshly made juice is a good place to start when you want to increase the amount of fruits and vegetables in your diet. The 485mL Essential juices are made from up to 1,5kg fresh fruits or vegetables (dependent on the type of juice). If you compare that to a standard sized garden salad you will buy for your lunch, the juices really give you that extra.


Find more info about Essentially at


Ordering of Essentially juices can be done via their website.


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Did you know?

Your body rely on you to get vital nutrients from the food you eat. Your body takes care of millions of biological processes every day. Each process depends on certain components and building blocks - which you can only get from fresh, nutritious food, prepared in the right way.


Processed and industrialised prepared food does not give your body what it needs. It is not real food - it cannot give your body fuel to the millions of vital processes to function optimally. Poor quality food does not feed your body well - it only fills your stomach!