We want to inspire you

to enjoy

the power of healthy food.


Photos by Love food. Love food offers Noviplus members 15% off on their meal plans

Great savings on top quality

healthy food in Dubai

Are you looking to stay healthy for less on clean and nutritious food in Dubai?


We know a way to get instant and ongoing savings on a selection of top quality healthy food providers in Dubai: Noviplus!


Referred to as ‘the gateway to affordable healthy living in the UAE’, Noviplus is a lifestyle membership, which gives you access to year-round savings on health, fitness and wellness brands in Dubai. We asked founder Enisa Glavovic how she came up with the idea for Noviplus.


Enisa explains: 'Back in 2011 I came to realize that it had become a full-time job searching for healthy places in Dubai because the information online was so scattered and unordered. Dubai had quite a lot to offer offline, but not online. In addition, accessing a healthy lifestyle in the long-term in Dubai was proving to be very expensive. Dubai needed a trusted online resource making health and fitness more accessible and more affordable and that’s how the concept of Noviplus was born.'




How does Noviplus work?

Noviplus offers its members ongoing and instant savings on a selection of healthy food, fitness and wellness places around Dubai. Via their website, www.noviplus.ae, you can sign up for a 3, 6 or 12-month personal membership and stay healthy for less with their partnered brands immediately. The prices for the different memberships are 125dhs, 205dhs or 325dhs, respectively.


The Noviplus healthy network currently boasts a line-up of over 100 partners. 29 of these are in the Healthy Eating category, with options ranging from health food stores, healthy cafes, and healthy food delivery services. Examples of partners include; Spill the Bean Coffee Shop, Essentially Juices, The Cycle Bistro, Sophie's Cafe, Blue Planet Green People and Holland & Barrett just to name a few. The savings are overall ranging from 15 to 20 percent off.


You should also read: 'The future for healthy food in Dubai is now!'


When asked about how Noviplus selects their healthy eating partners, Enisa explains: It is relatively simple. If it’s fresh, clean, wholesome and from a sustainable source, then we believe in it. We also consider the overall business ethos to ensure that all pieces of the puzzle fit together. We do not strictly promote an all-organic diet but do our best to ensure we partner with those offering an organic range. The key is to provide option and variety but still draw the line if a business or potential partner is not 100% aligned with our overall mission of building a healthier UAE. We are constantly striving to ensure that our members are left in the best hands at all times by giving them access to the best of the best when it comes to nutrition.

Photos by Ultra Brasserie. Noviplus members can enjoy 20% off in Ultra Brasserie


What is our opinion?

As with any other discount deal or membership plans, the value of the membership is dependent on how much you use it! If you spend a lot, you save a lot!


Our opinion is that Noviplus has managed to select a good range of genuine healthy food options in their membership and we hope and trust that many more are to come. The partners are brands that have a genuine focus on giving their customers high-quality healthy food.


Cost plays a major role for many in Dubai when trying to eat healthily. A membership with Noviplus can potentially help break down this barrier. Besides from the fact that a membership can save you money, it also gives you professional guidance in terms of where to buy your healthy food.


Let's give you an example:

Dinner Time is one of the healthy eating partners. Dinner Time is a food service providing you with ingredients and recipes for family meals that you can cook yourself - delivered at your door. The price for a single delivery standard dinner package for four meals, for four people costs 420dhs (if you subscribe this package costs you 380dhs). Getting a 20 percent savings via Noviplus will save you 84dhs per delivery – meaning that you have to have two such deliveries to save more than a three months membership costs you. That is pretty good in our opinion!


All in all, we love the idea of getting guidance and ongoing savings on healthy food options. We look forward to having even more healthy food brands joining the Noviplus membership family.


What do you think? Could a Noviplus membership give you a financial incentive and push you in the right direction of making more healthy food choices?


Find out more on www.Noviplus.ae where you can also sign up for a membership.




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Did you know?

Your body rely on you to get vital nutrients from the food you eat. Your body takes care of millions of biological processes every day. Each process depends on certain components and building blocks - which you can only get from fresh, nutritious food, prepared in the right way.


Processed and industrialised prepared food does not give your body what it needs. It is not real food - it cannot give your body fuel to the millions of vital processes to function optimally. Poor quality food does not feed your body well - it only fills your stomach!